Delphi Automotive Systems Background
Delphi, GM’s automotive technology arm, had just spun off from the parent company. They were an international Fortune 500 company in their own right and wanted to tell the world. Brand advertising, Tier 1, and Aftermarket. We created and launched the first-ever brand campaign—to take Delphi from the Indy 500 to the Fortune 500.
We launched a separate campaign for Delphi OEM clients. The engineers were surprisingly into the creative. Learned a lot about what goes into a vehicle and it’s amazing.
Delphi Aftermarket was not an afterthought. Full-page print and OLA for techs.
