New News in Lung Cancer – TV/video
Bristol Myers Squibb was launching a game-changing immuno-oncology drug. I was privileged to help bring news of this remarkable therapy to people with Stage IV Lung Cancer. In a DR TV campaign that, while not naming the drug, let patients and their families know there was finally real hope. The spot met its 90-day goal in 30. We followed up with a highly successful branded digital/print campaign. “I am more than my disease. I may be its cure.”
