A volcanic eruption shattered Montserrat island, displacing people and pets. Michigan Humane Society and Michigan State teamed up to provide free veterinary care across the island. These posters (which also lived as print and OLAs) had two audiences: the “Have a pet? See a vet” series spoke to the pet owners on Montserrat. And the more dramatic posters were aimed at raising money in the U.S.
Building Ideas One Word at a Time
